IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD

22. 2. 2024 Dave Morgan reflects on how we currently view the world of television and total video. Two important headlines from MediaPost this week: “Total TV Viewing Hits 4-Year High In January” and “Linear TV ‘Down, Streaming ‘Flat To Slightly Up’: Analyst.” Let’s look at them one at a time. The first story reported the latest Nielsen… Continue reading IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD