NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS
2. 12. 2024 Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take? In a special episode of the Kuba with Nova podcast, the marketing director of Nova Jakub Strýček and Head of Brand Marketing Jakub Folauf answered this time. They also… Continue reading NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS
NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
28. 11. 2024 With the claim “Focus on Film”, Nova Cinema will launch a campaign to support its new visual identity. Nova Cinema, the thematic station of the Nova Group, will unveil its new visual style on Sunday 1 December. This will happen on the station’s 17th anniversary. It will also be supported by a brand campaign. The… Continue reading NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
26. 11. 2024 The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days. Media group Nova has upgraded its news portal TN.cz available under HbbTV technology. To access this portal directly, it is possible to use the blue button on the remote… Continue reading TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY
21. 11. 2024 The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY
TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION
21. 11. 2024 Technical director of the media group Nova Josef Uher talks in the second part of an interview with MediaGuru.cz about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD. To remain relevant to their viewers, broadcasters must constantly innovate. Nova has to be doubly vigilant in this area given that it… Continue reading TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION
PRIMA WANTS TO PRESERVE TERRESTRIAL TV UNTIL AT LEAST 2050
13. 11. 2024 FTV Prima and Digital Broadcasting have expressed their long-term support for terrestrial TV broadcasting through comments on the Spectrum Management Strategy. FTV Prima and DVB-T2 multiplex 24 operator, telecommunications firm Digital Broadcasting, have expressed their joint support for the preservation and development of terrestrial television broadcasting in the Czech Republic. They responded by comment form… Continue reading PRIMA WANTS TO PRESERVE TERRESTRIAL TV UNTIL AT LEAST 2050
NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”
9. 11. 2024 Nova Television has opened casting for a new series of reality competition show Superstar. Television Nova is preparing the return of the musical talent reality show Superstar after four years. On Saturday, it issued a challenge to those interested in signing up for the new series. In doing so, it promises to be “bigger than… Continue reading NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”
NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
7. 11. 2024 The Christmas broadcast of TV Nova will bring special episodes of some established shows as well as classic fairy tales and film comedies. Television Nova will include in the pre-Christmas and Christmas broadcasts two specials of the knowledge show Na lovu, on Christmas Eve, among other things, a Christmas episode of the series Ulice and… Continue reading NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV
5. 11. 2024 The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals. Television group Nova achieved the highest share in all major audience… Continue reading NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV
DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS
5. 11. 2024 Video platform Voyo is on track to reach the million subscriber mark in the Czech Republic and Slovakia, according to TV Nova CEO Daniel Grunt. Speaking at the CIF 2024 conference on Tuesday, TV Nova CEO Daniel Grunt confirmed that video platform Voyo is very likely to reach its stated goal of reaching the one… Continue reading DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS
CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI
5. 11. 2024 Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference. Domestic media companies use artificial intelligence (AI) for auxiliary processes, but they rule out the full replacement of human work with generative AI tools. They see compliance with internal rules… Continue reading CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI
CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL
31. 10. 2024 ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website. On the occasion of the US presidential election, Česká televize will present a 15-hour monothematic… Continue reading ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL
NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ
30. 10. 2024 Nova Television is once again expanding its line-up of Sunday morning interest shows. Starting November 3, it will present for the first time the cooking show Lednicko, vypravej. Starting Sunday, 3 November, Nova Television will broadcast a new programme, the entertaining cooking show Lednicko, vypravej!. It will air in the Sunday programme block at 11.05am.… Continue reading NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ
MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%
21. 10. 2024 Media Club is also announcing a significant increase in TV advertising prices for next year. Trade representative Media Club has confirmed forecasts of a significant increase in TV advertising list prices for next year. The company’s commercial policy for 2025 foresees an average increase in the price of TV advertising of between 18% and 22%.… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%
NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54
10. 10. 2024 The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025. The price of TV advertising on the Nova Group’s free-to-air channels will increase by 22% in 2025 compared to 2024, said Nova Group’s Sales Director, Honza Ulrych, in an interview with MediaGuru.cz.… Continue reading NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54
CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER
7. 10. 2024 Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September. The cumulative share of Czech Television (CT) stations reached 29.23% in the over-15 age group in all-day broadcasting this September, up 2.74 percentage points year-on-year. This was also the best result in terms… Continue reading CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER
FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT
3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT
