CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI

5. 11. 2024 Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference. Domestic media companies use artificial intelligence (AI) for auxiliary processes, but they rule out the full replacement of human work with generative AI tools. They see compliance with internal rules… Continue reading CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI

AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW

5. 11. 2024 Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive “open day” for its clients, business partners and professionals in the field of television and media in… Continue reading AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL

31. 10. 2024 ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website. On the occasion of the US presidential election, Česká televize will present a 15-hour monothematic… Continue reading ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL

NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ

30. 10. 2024 Nova Television is once again expanding its line-up of Sunday morning interest shows. Starting November 3, it will present for the first time the cooking show Lednicko, vypravej. Starting Sunday, 3 November, Nova Television will broadcast a new programme, the entertaining cooking show Lednicko, vypravej!. It will air in the Sunday programme block at 11.05am.… Continue reading NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ

FROM KENNEDY TO THE CZECH VELVET REVOLUTION: TELEVISION WAS, IS AND WILL BE THE VIEWER’S GUIDE THROUGH MODERN HISTORY

28. 10. 2024 Television has shaped modern history. Today, in combination with social media, television influences the world more than ever. What has been its historical role so far?

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

21. 10. 2024 Media Club is also announcing a significant increase in TV advertising prices for next year. Trade representative Media Club has confirmed forecasts of a significant increase in TV advertising list prices for next year. The company’s commercial policy for 2025 foresees an average increase in the price of TV advertising of between 18% and 22%.… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

10. 10. 2024 The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025. The price of TV advertising on the Nova Group’s free-to-air channels will increase by 22% in 2025 compared to 2024, said Nova Group’s Sales Director, Honza Ulrych, in an interview with MediaGuru.cz.… Continue reading NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September. The cumulative share of Czech Television (CT) stations reached 29.23% in the over-15 age group in all-day broadcasting this September, up 2.74 percentage points year-on-year. This was also the best result in terms… Continue reading CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ

2. 10. 2024 Everyday life and a form of empathy. This is the TV series Ulice, which has been on the Nova TV screens for 20 years. The success of the format is also due to great writers and dramaturgs. Iva Bergrová is the long-time head dramaturg of the series, who has accepted an invitation to the next… Continue reading ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ

APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

27. 9. 2024 Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. Six players of the domestic audiovisual industry signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. The platform, initially an informal discussion forum, will serve as the main centre for… Continue reading APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

25. 9. 2024 Radiohouse in cooperation with TV Nova will support local regional entrepreneurs in the fight against global competition. Together, they will make nearly 80 million crowns worth of advertising space available to them. Radiohouse will support entrepreneurs in the regions in cooperation with TV Nova. It will release advertising space worth 79 million. CZK. This is… Continue reading RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

23. 9. 2024 Two more premiere titles will appear on TV Nova’s autumn schedule from the first third of October. Two more premiere titles will be added to TV Nova‘s main channel’s autumn schedule during October. The Národní házená and Taneční series will be shown in prime time. The comedy series Národní házená will begin airing on TV Nova on… Continue reading THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

THE SECOND WAVE OF AUTUMN NEWS IS COMING

23. 9. 2024 The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers. On Sunday 22 September, Prima Television launched the first episode of the licensed tactical game Zrádci. Originally a Dutch format, it has an enthusiastic fan base abroad. Prima has been heavily promoting… Continue reading THE SECOND WAVE OF AUTUMN NEWS IS COMING

OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

18. 9. 2024 Here is another overview of selected sustainability-related news from the last quarter. We bring you another overview of the latest news in the field of ESG, CSR, sustainability and responsibility. The selection of news is prepared for MediaGuru.cz by Markéta Pavlíková, Head of Sustainable Solutions Fuse/OMG. Selected information from the Czech Republic Our standard of… Continue reading OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS

17. 9. 2024 Nova’s marketing director Jakub Strýček and head of brand marketing Jakub Folauf explain how the commercial broadcaster is strengthening its marketing, including how it is working with the Voyo brand. In its 30th year of operation, TV Nova has upgraded its visual identity, including its logo. This was the culmination of roughly a year’s work… Continue reading WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS

TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION

15. 9. 2024 Nova Television will include special news programmes in its Sunday broadcasts and change the theme of its discussion programme Five Minutes to Twelve. The programme changes are due to the flood situation. The first Extraordinary Television News was broadcast on Sunday at 9.35 a.m., the next ones will be at 3.45 p.m. and 5.58 p.m.… Continue reading TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION