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all advertising brand VOD creativity efficiency aktv TV Nova TV Prima linear televisionCZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER
7. 10. 2024 Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September. The cumulative share of Czech Television (CT) stations reached 29.23% in the over-15 age group in all-day broadcasting this September, up 2.74 percentage points year-on-year. This was also the best result in terms… Continue reading CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER
EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES
11. 9. 2024 Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Commercial Television Association has managed to reach an agreement with the operators of eDisk and Sledujteto. The Association of Commercial Television (ACTV) has reached a significant settlement with the operators of eDisk and Sledujteto. eDisk and Fine Horizon Holdings Corp Limited… Continue reading EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES
PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD
11. 9. 2024 The PrimaGroup’s interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima’s CEO Marek Singer said that the two parties could not agree on the price. “It’s always a question of supply and demand, and if you don’t agree on terms, things don’t happen. At… Continue reading PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD
CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS
2. 9. 2024 CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections. As of Monday, September 2, 2024, CNN Prima News has launched a special broadcast on CNN Prima News for the county council and Senate third elections. It will feature debates between the candidates for the county… Continue reading CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS
THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK
2. 9. 2024 The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent. New episodes of the detective series Kriminálka Anděl (Nova) and the detective miniseries Docent (CT1) were the most successful non-news programmes of the first week of the autumn broadcast (26 August –… Continue reading THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK
NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC
29. 8. 2024 International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home. It was already clear a few years ago that the Internet environment would become an important distribution channel for… Continue reading NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC
TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS
26. 8. 2024 In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return. In the week of 26 August, the biggest domestic TV stations… Continue reading TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS
MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW
23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year. Revenues at Media Club, which trades advertising in various media segments, increased by almost six per cent year-on-year to CZK 5.7bn last year. Net profit also rose to CZK 677mn. This is according to information… Continue reading MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW
REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR
13. 8. 2024 The Prima Group’s revenues increased again last year and exceeded the total of four billion crowns. The Prima Group’ s revenues exceeded the four billion crowns mark for the first time. In 2023, they reached a total of CZK 4.16 billion and increased by almost five percent year-on-year. Last year, net profit amounted to CZK… Continue reading REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR
PRIMA+ HAS 1.2 MILLION REGISTERED USERS
1. 8. 2024 Video platform prima+ has 1.2 million registered users and 161 thousand paying users. Prima Group announced that its video platform prima+ has surpassed the one million registered users mark. Specifically, the number of users is said to be 1.2 million and 161 thousand users subscribe to the service. CEO Marek Singer said this at a… Continue reading PRIMA+ HAS 1.2 MILLION REGISTERED USERS
PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE
1. 8. 2024 New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts. The ZOO series will return to the screens from 27 August and its storyline will conclude during TV… Continue reading PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE
MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA
29. 7. 2024 The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency. Media Club, a member of the Prima Group, is officially the sole owner of Impression Media. Media Club has owned 80% of Impression Media since last March and acquired the… Continue reading MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA
PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS
29. 7. 2024 Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts. Prima Group has added software created by technology company exe to the linear broadcast of news station CNN Prima News, which automatically converts spoken speech into written form. Viewers… Continue reading PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS
SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION
25. 7. 2024 Simply Fresh summer campaign includes the bagel and sandwich brand’s first ever spots created with WMC Grey. A major summer campaign for Orkla Foods’ bagel and sandwich brand Simply Fresh is running until August, coupled with a consumer competition to win a stylish Fiat 500 or vouchers for sportswear from Kilpi. For the first time… Continue reading SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION
SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA
22. 7. 2024 Prima has concentrated its hobby programmes around Sunday lunchtime. The series of programmes forms an important vertical, which it also exploits commercially. Four shows broadcast between 12:00 and 14:00 every Sunday formed the backbone of TV Prima’s Sunday programming this spring season. To the trio of established programmes Receptář prima nápadů, Libovky by Pepa Libický… Continue reading SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA
PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET
10. 7. 2024 The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim. At the end of June, the government approved the so-called major media amendment, which is supposed… Continue reading PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET
CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR
8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR
TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS
5. 7. 2024 Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV. “The weather is absolutely crucial. It… Continue reading TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS