PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS
29. 7. 2024 Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts. Prima Group has added software created by technology company exe to the linear broadcast of news station CNN Prima News, which automatically converts spoken speech into written form. Viewers… Continue reading PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS
SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION
25. 7. 2024 Simply Fresh summer campaign includes the bagel and sandwich brand’s first ever spots created with WMC Grey. A major summer campaign for Orkla Foods’ bagel and sandwich brand Simply Fresh is running until August, coupled with a consumer competition to win a stylish Fiat 500 or vouchers for sportswear from Kilpi. For the first time… Continue reading SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION
SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA
22. 7. 2024 Prima has concentrated its hobby programmes around Sunday lunchtime. The series of programmes forms an important vertical, which it also exploits commercially. Four shows broadcast between 12:00 and 14:00 every Sunday formed the backbone of TV Prima’s Sunday programming this spring season. To the trio of established programmes Receptář prima nápadů, Libovky by Pepa Libický… Continue reading SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA
PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET
10. 7. 2024 The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim. At the end of June, the government approved the so-called major media amendment, which is supposed… Continue reading PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET
CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR
8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR
TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS
5. 7. 2024 Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV. “The weather is absolutely crucial. It… Continue reading TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS
VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR
3. 7. 2024 Interest in watching video content continues to increase significantly, according to Czech Radio. Ceske Radiokomunikace (CRA) has seen a steady increase in the viewing of video content on its CDN network. The volume of data transferred has increased by 54% year-on-year in the last year. This is a longer-term trend, with year-on-year increases of more… Continue reading VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR
SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX
1. 7. 2024 The summer programming schedules of domestic TV stations start in full swing on 1 July. In particular, reruns of original series form the main focus of this year’s summer programming at the three most watched domestic TV stations. The summer programming schedules get off to a full start from 1 July. TV Nova is basing… Continue reading SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX
REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT
20. 6. 2024 Private TV stations have achieved groundbreaking preliminary rulings. Major operators have had to cut off access to several file-sharing repositories. Customers of several operators, including Vodafone, T-Mobile, and O2, are experiencing problems loading the Datoid, eDisk, and SledujteTo internet storage sites. Under standard conditions, these sites are unavailable for most clients, but this is not… Continue reading REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT
PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES
20. 6. 2024 Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?. Re-runs of the TV series Polda, the long-running series A Little Criminal Antholgy from the Big City, Czech films, as well as the premiere of the competition game Who Asks? form the backbone of… Continue reading PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES
HR STORIES PODCAST WITH JANA CAVES
13. 6. 2024 The first episode of the HR STORIES podcast features an interview with the HR Director of Prima Group, Jana Caves.
CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV
5. 6. 2024 The Czech hockey team’s ride to the finals helped CT Sport to significantly increase its share of viewership, which also earned the Czech TV stations’ overall share in May. This was felt especially by the strongest commercial TV stations. Thanks to the hockey World Cup and the golden success of Czech hockey players, the share… Continue reading CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV
THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA
3. 6. 2024 In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group. Last autumn, the Ministry of Culture announced that it wanted to increase television and radio… Continue reading THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA
WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?
30. 5. 2024 The Vodafone operator is the first player on the pay-TV market to offer a connection with the prima+ video library. The news started on the same day as the launch of the global video library Max, Tuesday 21 May. Media group Nova has long offered successful connections with telecoms players in the market in the… Continue reading WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?
CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS
29. 5. 2024 CNN Prima News will broadcast five major debates in the run-up to the European Parliament elections, including a duel between Prime Minister Petr Fiala and former Prime Minister Andrej Babiš. CNN Prima News is building on its previous coverage of the European Parliament elections, with a major debate between the leaders of the parties’ candidates… Continue reading CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS
PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR
29. 5. 2024 The new competition show Who Is asking? is based on questions from ordinary viewers. It will appear on TV Prima for the first time on Friday, 21 June, and will fill the Friday summer evenings. The Prima Group has filmed a Czech version of the TV competition show Who is Asking?. Prima will present the… Continue reading PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR
PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
28. 5. 2024 The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
17. 5. 2024 Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme. We have prepared a large amount… Continue reading NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
