Tag: TV Prima
INCREASED TV FEES? I WOULD BUILD A NEW ČT1 WITH THAT MONEY, SAYS MAREK SINGER, PRIMA’S CEO
21. 11. 2023 It is an incredible sum of between CZK 1.5 and 2 billion a year, says the CEO of Prima Group, Marek Singer, about the new revenues for Česká televize (Czech Television) in the form of increased licence fees. And do shows like Stardance fulfil the public service role? We present an excerpt from an interview… Continue reading INCREASED TV FEES? I WOULD BUILD A NEW ČT1 WITH THAT MONEY, SAYS MAREK SINGER, PRIMA’S CEO
PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
7. 11. 2023 The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October. The Prima TV group achieved an aggregate share of 28.89% in October and remained the strongest group in the wider 15+ audience group in all-day viewing. It improved by 0.79 percentage points year-on-year. Czech Television and… Continue reading PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES
2. 11. 2023 Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video. This meeting was… Continue reading BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES
CZECH VOD PRIMA+ EXPANDS STREAMING OFFER
24. 10. 2023 The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+. Initially, it has acquired the rights to show 11 series and four film titles. According to Marek Singer, CEO of the Prima Group, “Our strategic goal is to offer viewers a diverse range of content, so… Continue reading CZECH VOD PRIMA+ EXPANDS STREAMING OFFER
INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA
20. 10. 2023 The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today? Radio Prostor asked the most knowledgeable person. Marketa Rachmanová was joined by… Continue reading INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA
CZECH PRIMA JOINS ONLINE AD EXCHANGE
20. 10. 2023 The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media. CPEx is an association of Czech online media publishers and includes Mafra, Czech News Center, Economia, Vltava Labe Media. It has been making advertising space available to advertisers using RTB technology since 2013. It… Continue reading CZECH PRIMA JOINS ONLINE AD EXCHANGE
PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET
17. 10. 2023 Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.
MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE
11. 10. 2023 The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69. A noticeable increase in the price of TV advertising for 2024 is also confirmed by the second of the leading players in the domestic commercial market. Media… Continue reading MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE
CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY
6. 10. 2023 The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek. Meanwhile, the current director of VOD Josef Benes will continue to be responsible for the operation and development of the prima+ streaming platform. Prima+ has been on the Czech market for nine months. During… Continue reading CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY
ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE
5. 10. 2023 This year’s Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at O2 Universum in Prague. This unique event bringing inspiration, information and interaction is organised by Marketing & Media in collaboration with the AKA and APRA associations. The Association of Commercial Television… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE
MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING
4. 10. 2023 The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet. It brings the possibility of unique programmatic advertising planning in the prima+ video library, HbbTV, smart TV applications, Samsung, LG, Android TV and IPTV operators from a single interface. Media Club is the first on… Continue reading MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING
COMMERCIAL TV COMPANIES DEMAND WITHDRAWAL OF MAJOR MEDIA AMENDMENT
19. 9. 2023 The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).
THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO
28. 8. 2023 Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio. Prima TV Group would like to increase its share of the television market in the autumn, which is to be supported by its new autumn schedule. It rests… Continue reading THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO
OTT VIEWING TAKES OFF IN CZECH REPUBLIC
25. 8. 2023 The viewing of video content on the internet is growing by around a third each year in the Czech Republic. At the same time, according to the national transmission company CRA, the volume of transferred data is also growing at the same rate. CRA provides the infrastructure to broadcasters such as Prima and Nova, and… Continue reading OTT VIEWING TAKES OFF IN CZECH REPUBLIC
CZECH TOP SHOWS OF THE SUMMER: POLICIE MODRAVA, SPECIALISTÉ, MÍSTO ZLOČINU
24. 8. 2023 The top show of this year’s summer holiday broadcast was a rerun of the series Policie Modrava (Modrava Police). The most-watched non-legislative trio also included the series Specialisté (Specialists) and Místo Činu (Crime Scene). Policie Modrava (TV Nova) was the most-watched programme of this year’s holiday season with an average of more than one million… Continue reading CZECH TOP SHOWS OF THE SUMMER: POLICIE MODRAVA, SPECIALISTÉ, MÍSTO ZLOČINU
MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING
15. 8. 2023 The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV. Known as AD SIMPLE, it has since the beginning of this month been available for advertising agencies and clients at www.adsimple.cz. Commenting on the… Continue reading MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING
PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR
14. 8. 2023 The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion. The operator of the Prima TV group generated revenues of CZK 3.975 billion last year, up 6 percent year-on-year. The group remained in profit exceeding half a billion crowns, specifically 508 million crowns. CZK 50 million. But… Continue reading PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR
THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS
12. 8. 2023 The summer has entered its second half and last week the commercial TV stations associated in the Association of Commercial Television presented a number of new programmes for the autumn. What can the audience look forward to? TV Nova will be introducing several new programmes in the autumn The autumn programming schedule of TV Nova… Continue reading THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS
