PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY
25. 1. 2023 The Prima Group has launched the advertising campaign for its new streaming service Prima+. The Prima Group launched the creative campaign for the launch of its new Prima+ streaming service on Tuesday 24th January. It promises “the greatest entertainment in the galaxy”. It relies on the alien Pýtý and the animated Plusák family, whose members… Continue reading PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY
PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY
24. 1. 2023 The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals. Prima Television Group unveiled its service in the field of pay video on demand (SVOD) called Prima+ at a press conference on Tuesday. Defining… Continue reading PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY
MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON
23. 1. 2023 At the end of January and the beginning of February, Czech Television, TV Nova and TV Prima will include several new programmes for this spring season. From the end of January and the beginning of February, the biggest domestic TV stations will start to broadcast new programmes for this spring season. After the January novelties,… Continue reading MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON
THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
15. 1. 2023 Television coverage of the results of the first round of the presidential election was sought by millions of people on Saturday. ČT24 was the most watched domestic television station on Saturday. The broadcast on the results of the first round of the presidential elections reached just under 4 million viewers over 15 years of age… Continue reading THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
PRIMA WILL BET ON THE PREDICTION OF RESULTS THIS YEAR, THE INVITATION FOR BABIŠ STILL STANDS
11. 1. 2023 Prima will bet on the prediction of election results this year, too, the invitation for Andrej Babiš still stands. CNN Prima News also wants to use the projection of the election results before the final count in this year’s presidential elections. Its editor-in-chief Pavel Štrunc considers it a factor that makes the broadcast more attractive… Continue reading PRIMA WILL BET ON THE PREDICTION OF RESULTS THIS YEAR, THE INVITATION FOR BABIŠ STILL STANDS
CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR
9. 1. 2023 Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before. Domestic TV stations delivered a comparable number of GRPs in the advertising TV market in 2022 as in 2021 (-0.7%). Media Club and Nova Group remain the strongest business networks in terms of delivered GRPs, Atmedia achieved the highest… Continue reading CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR
NEW VOD SERVICE FOR CZECH REPUBLIC
6. 1. 2023 The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service. In a statement, it said that it will provide full details of its long-rumoured project at an event at the PLAYzone Arena in Prague on January 24. Prima currently operates 10 linear TV channels, including the flagship TV… Continue reading NEW VOD SERVICE FOR CZECH REPUBLIC
TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST
3. 1. 2023 Czech Television stations remained the most watched stations in both daytime and evening broadcasts in the universal 15+ group in 2022. TV Nova was again first in the younger audience groups and Prima Group stations improved the most year-on-year. Czech Television became the most watched domestic broadcaster for the fifth time in a row with… Continue reading TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST
TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
19. 12. 2022 Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break. Major domestic TV stations are switching to Christmas programming schedules. In the week of 19 December, there are still episodes of the series Good News (Wednesday) and Don’t Worry About Me (Thursday)… Continue reading TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
TV GRP VOLUME STILL AT LAST YEAR’S LEVEL
7. 12. 2022 Czech TV stations delivered a comparable volume of in the first eleven months of this year as in the same period a year ago. The volume of TV ad GRPs delivered in the first eleven months of this year is on a par with last year (-0.7 %), according to Nielsen Admosphere monitoring data. The… Continue reading TV GRP VOLUME STILL AT LAST YEAR’S LEVEL
THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER
5. 12. 2022 Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category. The Czech Television stations remained the strongest TV group in November in terms of all-day viewership in… Continue reading THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER
PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE
25. 11. 2022 The Christmas broadcast of television Prima is based on traditional programmes, on Christmas eve it will broadcast a comedy alone at home. Prima Television will again broadcast the comedy Home Alone on Christmas Eve this year, followed by the romantic film Always Together. The evening will be rounded off by the comedy Mothers on the… Continue reading PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE
ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
21. 11. 2022 According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership. The share of local productions, i.e. Czech or Czechoslovak productions, in the broadcasts of the Czech Television, Prima and Nova television groups has accounted for 41% of all broadcasts in… Continue reading ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER
9. 11. 2022 This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million. The number of active users of red button or HbbTV (hybrid TV broadcasting) in the Czech market is one million, according to ATO-Nielsen Admosphere data. In the Czech Republic, 92% of households… Continue reading HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER
SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON
9. 11. 2022 The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media… Continue reading SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON
NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY
9. 11. 2022 Television groups Nova, Prima and Óčko, through the Association of Commercial Television (AKTV), entered into a cooperation agreement with I&Q Group at the beginning of this autumn season, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement, which is the first of its kind concluded between copyright holders and a… Continue reading NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY
MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
7. 11. 2022 Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups. An average 14% increase in the cost of TV advertising on Media Club stations for 2023, the introduction of only one basic bundle of stations and its variations for defined target groups or… Continue reading MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS
1. 11. 2022 Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday’s Czech Internet Forum conference. The Czech pay video content (SVOD) market should not be negatively affected by rising inflation and more frugal behaviour… Continue reading CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS
