VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024 Valentine’s Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine’s Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine’s Day is being celebrated in the series… Continue reading VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

13. 2. 2024 More Americans (39%) are looking to use AI to write Valentine’s Day messages than last year (26%) according to a McAfee survey. While many Americans tell pollsters they are not loving the potential impact of AI on society, with 75% saying they are concerned about misinformation from artificial intelligence, they are certainly loving the tools it… Continue reading STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

HOW TO MARKET FOR THE HOLIDAYS

17. 2. 2023 Whether it is Valentine’s Day, Christmas, Ramadan or even Single’s Day, the holidays continue to be a time of big spending, and as such, a period of ambitious advertising. But amid growing economic uncertainty and shocking shifts in consumer behavior, the advertising industry can’t just return to business as usual. No, marketers, it’s time to… Continue reading HOW TO MARKET FOR THE HOLIDAYS

VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE

14. 2. 2023 Valentine’s Day provides an opportunity for brand building, even segments without a hint of romance have a chance, writes Kateřina Nejedlá of Mindsquared. Only 43 per cent of the Czech population celebrates Valentine’s Day on 14 February, especially those aged 18 to 35. On average, Mother’s Day is more popular, for example, and despite its… Continue reading VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE

WHY TO INVEST IN VALENTINE ADVERTISING IN 2023

1. 2. 2023 The winter holiday season is often when most of the yearly sales happen. And once it’s over, no matter how much effort you put into getting back on track, you may still feel stuck in the unknown. However, you might not realize that another big opportunity is just around the corner. It’s Valentine’s day! Although mostly… Continue reading WHY TO INVEST IN VALENTINE ADVERTISING IN 2023

THE LOVERS’ HOLIDAY IN THE THRALL OF COMMERCE AND CLICHÉS? THE TV ADS THAT CONVINCED US THAT ST. VALENTINE’S DAY IS NOT LOST YET

8. 2. 2022 It is a tradition that 14 February of each year is dedicated to those in love. A frequent objection against St. Valentine’s Day celebrations is the excessive commercialisation. Ironically, marketers are often the ones demonstrating that Valentine´s Day does not have to be in that commercial way.

5 GREAT VALENTINE’S DAY VIDEO CAMPAIGNS THAT INSPIRE

3. 2. 2022 Every year, brands worldwide set themselves apart from the competition by creating touching Valentine’s Day video campaigns. Some brands focus on the “romantic” aspect of February 14th, while others focus on togetherness in all its shapes forms. But what they all have in common is that they’re heartwarming, and most importantly, they raise brand awareness.… Continue reading 5 GREAT VALENTINE’S DAY VIDEO CAMPAIGNS THAT INSPIRE

TOP 11 VALENTINE’S DAY ADS

10. 2. 2020 It’s that time of year again. Can you feel it? Overpriced bouquets of roses being bought, people frantically trying to get a reservation at any restaurant they can and engagement ring sales are soaring through the roof. For those of us who are single, we are buying red wine and romantic comedies for the big… Continue reading TOP 11 VALENTINE’S DAY ADS