COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

19. 8. 2021 They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+. Comcast and ViacomCBS will launch SkyShowtime, a new streaming service in Europe, offering movies, series and reality shows, said the US media companies on Wednesday. They teamed up to build a better position to take on their competitors Netflix and Disney+, wrote Reuters. SkyShowtime will offer content… Continue reading COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

ARE BIDDABLE AD BUYS IN CTV’S FUTURE? THE EXPERTS WEIGH IN

22. 3. 2021 It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — including much of CTV — is reserved in the upfronts each year, will programmatic auction-based buying eventually be used in CTV as it is for online digital? Major content owners like Disney and NBCUniversal… Continue reading ARE BIDDABLE AD BUYS IN CTV’S FUTURE? THE EXPERTS WEIGH IN

TV ADVERTISING: INDUSTRY BOSSES DISCUSS THE MARKET’S FUTURE

28. 4. 2020 Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV. Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK fortnight. With us we… Continue reading TV ADVERTISING: INDUSTRY BOSSES DISCUSS THE MARKET’S FUTURE

WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

14. 2. 2020 The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour. This week’s egtabite puts the… Continue reading WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

THE GOLDEN AGE… OF COMPLEXITY: REDUCING FRICTION IN THE TV ADVERTISING ECOSYSTEM

9. 10. 2019 As viewers, you probably agree that we’ve never had more options when deciding what content to watch, which device to watch it on, or how to access it. Consumers are living in a golden age of television, no matter how TV is now defined. The flipside for all of us working in the industry is that this New TV… Continue reading THE GOLDEN AGE… OF COMPLEXITY: REDUCING FRICTION IN THE TV ADVERTISING ECOSYSTEM

TRADITIONAL AND ADVANCED TV ARE MELDING IN REAL TIME

16. 8. 2019 Just in case we needed more evidence of the central role that advanced TV is already beginning to play in the media ecosystem, this week’s announcement of the re-merger of CBS and Viacom underscored it, big-time. In years past, the news would have been totally dominated by the traditional measures of power: ViacomCBS is now #1… Continue reading TRADITIONAL AND ADVANCED TV ARE MELDING IN REAL TIME