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all advertising brand VOD creativity efficiency aktv TV Nova TV Prima linear televisionOMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER
30. 9. 2024 Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning. Measurement based on attention prediction, visual exposure of the brand in the spot, along with the involvement of local data from the entire Czech video inventory (including YouTube, Meta, etc.) is at the heart of the… Continue reading OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER
PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY
30. 9. 2024 Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary. The Prima group has come up with a new product in the… Continue reading PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY