NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

10. 12. 2024 Nova TV achieved the highest share of viewership in the TV market in November. The strongest TV group in November was Nova, across all major audience groups in all-day and prime-time. In the universal 15+ group, its aggregate share was 28.60%, 0.30 percentage points higher than Czech Television stations. Within all-day broadcasting, Nova improved year-on-year… Continue reading NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING



THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn. The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. “On prima+, it… Continue reading THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+



CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

21. 11. 2024 The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY



PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 Publicis Groupe was one of the agencies in the Czech Republic to participate in Median’s EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year. The entire project… Continue reading PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN



NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”

9. 11. 2024 Nova Television has opened casting for a new series of reality competition show Superstar. Television Nova is preparing the return of the musical talent reality show Superstar after four years. On Saturday, it issued a challenge to those interested in signing up for the new series. In doing so, it promises to be “bigger than… Continue reading NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”



AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS

8. 11. 2024 At least three minutes of coverage of the U.S. presidential election results were sought by more than one million viewers on both news stations Tuesday night through Wednesday. The American Election Night, which began airing after 20:00 on Tuesday, November 5 on Czech Television on CT24, was watched by an average of 63,000 adults 15+… Continue reading AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS



NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV

5. 11. 2024 The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals. Television group Nova achieved the highest share in all major audience… Continue reading NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV



ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

14. 10. 2024 The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn. The Association of Television Organisations (ATO) has already received bids for the out-of-home TV viewing measurement project and will begin to consider them shortly.… Continue reading ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME



CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September. The cumulative share of Czech Television (CT) stations reached 29.23% in the over-15 age group in all-day broadcasting this September, up 2.74 percentage points year-on-year. This was also the best result in terms… Continue reading CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER



2024 MOVING IMAGE STUDY: STABLE HIGH LEVEL OF BROADCASTER CONTENT USAGE

23. 8. 2024 According to a recent study conducted by RTR Medien in cooperation with the TELETEST working group, broadcasters account for 77 per cent of the use of moving images. Companies offering streaming services and video services are not increasing their reach. The trend highlighted in the previous year’s study continues. For the ninth year in a… Continue reading 2024 MOVING IMAGE STUDY: STABLE HIGH LEVEL OF BROADCASTER CONTENT USAGE



MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

14. 8. 2024 The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia. According to the latest research results, 47 percent… Continue reading MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC



CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS

13. 8. 2024 Athletics, tennis and fencing were among the most watched sports at the Summer Olympics in Paris. This was reported by the chief commentator of CT Sport Robert Záruba. This year’s broadcasts of the Olympics together reached 4.6 million viewers who watched them for at least three minutes. “On top of that, we recorded 10.2 million… Continue reading CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS



STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS

12. 8. 2024 Household viewing of the Paris games was up 11% compared to the Tokyo games, Samba TV reported. New data from Samba TV confirms that the Paris Olympics hit gold with audiences as the games saw an 11% increase in household viewership compared to the Tokyo games that aired in 2020. More than 1 million new… Continue reading STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS



HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

2. 8. 2024 Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games. More than half of the respondents (54%) planned to watch the performances of the world’s athletes before the start of the Summer Games in Paris.… Continue reading HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS



FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS

30. 7. 2024 American company Warner Bros. Discovery, which owns the streaming app Max and the Eurosport station, has released some data on viewership of the Summer Olympics. The biggest sporting event of the year helped it gain a record number of new subscribers in Europe. The company does not disclose details on the number of users in… Continue reading FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS



VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

30. 7. 2024 During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres. Although TV viewing drops to its lowest levels of the year during the summer months, Czech TV viewers aged 15+ spend on average over 3 hours a day watching… Continue reading VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY



PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

26. 7. 2024 The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights. What trends are you seeing at the IOC from a media perspective, in terms of how sports content is consumed and the impact this is having on broadcasters and media platforms?… Continue reading PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION



CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR