WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED

9. 9. 2021 Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era. When I started buying TV commercials, cable networks were still progressing, and the internet was just a destination… Continue reading WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED



WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS

6. 9. 2021 The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains. There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel… Continue reading WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS



Marek Singer, FTV Prima

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

25. 8. 2021 Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview. The unexpected growth in the TV ad market in the first half of this year resulted in the increased attention that Prima paid to its autumn programme schedule. In the following… Continue reading PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL



Multimedia,Video,Wall,Television,Broadcast.,Multimedia,Wall,Television,Video,Broadcast

COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

19. 8. 2021 They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+. Comcast and ViacomCBS will launch SkyShowtime, a new streaming service in Europe, offering movies, series and reality shows, said the US media companies on Wednesday. They teamed up to build a better position to take on their competitors Netflix and Disney+, wrote Reuters. SkyShowtime will offer content… Continue reading COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC



Visual contents concept. Social networking service. Streaming video. communication network. 3D illustration.

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

19. 8. 2021 Narrowing the Gap Between Cinemas and Sofas  The desire to watch new theatrical movies at home is not new; it’s something consumers have wanted for a long time. Until now, studio experiments with “day-and-date” simultaneous releases in cinemas and at home were stymied by theater owners.  But the intertwined impact of the pandemic and direct-to-consumer… Continue reading TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS



RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

19. 8. 2021 According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated consumer… Continue reading RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS



OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

10. 8. 2021 Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests LONDON—New research from Ampere Analysis shows that advertising supported streaming services continue to be the fastest growing streaming category, with a quarter of US Internet users now relying on a mix of Advertising-funded Video on… Continue reading OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT



DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 More consumers are viewing films at home rather than going to the theater, according to new research from the Hub BOSTON, Mass.—New survey data from June 2021 shows that a variety of disruptive trends in video that took hold during the pandemic are continuing, with consumers reporting that they are more likely to pay to watch… Continue reading DISRUPTIVE PANDEMIC TV TRENDS CONTINUE



NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

3. 8. 2021 Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or… Continue reading NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES



LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen. Linear TV continues to be a significant tool to address mass audience, however, the role of a TV screen will gradually move from linear to digital. The importance of streaming has increased… Continue reading LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING



LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research. Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s “State of Viewing and Streaming 2021” report. The findings call into question the perception that linear TV may have less… Continue reading LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL



FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

9. 7. 2021 Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next… Continue reading FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE



USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

28. 6. 2021 When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed — essentially a hung jury. More than half (57%) of respondents of a recent poll say they can tolerate “some ads,” with 17% saying they can’t tolerate any advertising. Another 26% say “content matters more than… Continue reading USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY



USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

25. 6. 2021 Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports BOSTON—While the popularity of ad-free SVOD services like Netflix and Disney Plus has caused worries that marketers will have a harder time reaching consumers, new research from Hub suggests that viewers are relatively tolerant of… Continue reading USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS



PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators gradually enter the field of… Continue reading PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND



TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

11. 6. 2021 Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years. The restrictions and regulations of COVID-19 increased consumer time with television in all its forms, including free-to-air and the various catchup and BVOD.… Continue reading TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL



BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE

17. 5. 2021 Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere The current TV landscape has transformed as viewing habits have changed, streaming giants battle it out for subscriptions and new players and emerging direct-to-consumer offerings enter the fray, shaking up the status quo. In an always-connected era, consumers are tech-savvy and demand round-the-clock entertainment… Continue reading BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE



TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM

14. 5. 2021 The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected… Continue reading TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM