Tag: wearout effect

AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE

9. 12. 2024 Challenge: Overcoming the “Wearout Effect” Advertising often loses its impact after multiple exposures, a phenomenon known as the “wearout effect,” which reduces effectiveness. To address this, Ad Alliance developed a solution to control TV campaign contact frequency per household using Smart TVs. The goal was to maintain the impact of REWE’s image ads while promoting… Continue reading AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE