GEN Z ACQUIRES A TV HABIT

19. 6. 2020 Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently. That’s the view of Daniel Bischoff, chief marketing & operations officer at RTL AdConnect, part of the Luxembourg-based media group RTL Group. Writing for WARC, he notes that “all… Continue reading GEN Z ACQUIRES A TV HABIT