THEME OF THE MONTH: SUSTAINABILITY

Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).

As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.

In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.

In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.

MORE ARTICLES ABOUT THIS TOPIC

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024

Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group. Czechs have a rather positive (40%) than negative (27%) attitude towards Christmas ads. A third of respondents (33%) have a neutral attitude towards Christmas ads. This is according to a survey conducted… Continue reading THEME OF THE MONTH: SUSTAINABILITY

FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

12. 12. 2024

Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January. Signed in June, the Memorandum on Fair Tender Terms for the selection of directors and productions for the production of advertising spots, which originated from an initiative of the Audiovisual Producers Association (APA), will… Continue reading THEME OF THE MONTH: SUSTAINABILITY

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

9. 12. 2024

Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading THEME OF THE MONTH: SUSTAINABILITY

NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT

8. 12. 2024

Human connection, dynamic visuals and the successful integration of brand and product are among the main drivers of creative impact in advertising, new research has found. The study was published by Meta, the tech company which owns Facebook and Instagram, and also by analytics provider CreativeX, and research firm Kantar. Why creative effectiveness matters Creative… Continue reading THEME OF THE MONTH: SUSTAINABILITY

ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”

5. 12. 2024

These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima’s reality show Looking for Mom and Dad. Those people really looked weird, because they weren’t human. In prime time of… Continue reading THEME OF THE MONTH: SUSTAINABILITY

CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST

4. 12. 2024

In the group’s traditional New Year’s card, Snoop Dogg congratulates the “Publicizzles” Groupe on being the “top dog” among communications holdings. Publicis Groupe celebrates. Just for this year, the traditional New Year’s card transforms “The Wishes” into “The Wishizzles” with the help of Olympic-level “hype man” Snoop Dogg. The rapper, who as a special correspondent… Continue reading THEME OF THE MONTH: SUSTAINABILITY

AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING

3. 12. 2024

More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades. What’s happening More than four in ten entrants to the IPA Effectiveness Awards are using quant pre-testing – and 51% of winners. Previous analysis of the IPA Databank… Continue reading THEME OF THE MONTH: SUSTAINABILITY

RAI PUBBLICITÀ, SHISEIDO, AND DOUGLAS USE TV, BRANDED STORIES, AND SKINCARE SCHOOLS TO EDUCATE CONSUMERS

2. 12. 2024

Context This initiative aims to debunk false myths about beauty and skincare that often spread on social media and disorient consumers. The two brands offered tangible action to help consumers make an informed beauty choice. Shiseido, the Japanese giant brand renowned for its historic skincare and cosmetic know-how and innovation, has partnered with Douglas, a… Continue reading THEME OF THE MONTH: SUSTAINABILITY

FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT

2. 12. 2024

With the message that Vuch handbags are not just an accessory, but also a way to show confidence and joy – no matter where their owner goes – the first TV campaign of the young brand from Chrudim was created in collaboration with the creative trio Jinej gang. The fast-growing company, which recently surpassed the… Continue reading THEME OF THE MONTH: SUSTAINABILITY

EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’

30. 11. 2024

The European video subscription market is heading for a period of fewer growth opportunities, according to consultancy Oliver Wyman. Despite a rise in the percentage of consumers likely to increase their video subscriptions this year there is now a clear trend that fewer will do so each year. According to the company’s annual Global Consumer Survey,… Continue reading THEME OF THE MONTH: SUSTAINABILITY

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

29. 11. 2024

Christmas isn’t just about decking the halls—it’s a global game-changer for sales and advertising. In the UK, festive ads alone drove an impressive £85 billion in seasonal sales last year, with a quarter of total ad spend dedicated to spreading holiday cheer. But with the rise of creative competition, are brands putting too much stock… Continue reading THEME OF THE MONTH: SUSTAINABILITY

RTL GERMANY’S ADDRESSABLE TV INNOVATION: DYNAMIC CREATIVE ADS FOR REWE GROUP’S INDIVIDUAL REGIONAL RETAILER MARKETING

28. 11. 2024

Context REWE aimed to replace conventional paper brochures with a more sustainable communication method using digital sales channels while retaining the benefits of traditional flyers. They focused on Addressable TV (ATV) as an additional sales channel, complementing the existing digital solutions. The challenge was accurately displaying ads based on location, and showing digital flyers with… Continue reading THEME OF THE MONTH: SUSTAINABILITY