Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
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ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS
21. 2. 2025Art Directors Club is extending the deadline for entries to this year’s ADC Awards by one week. Art Directors Club (ADC) is extending the deadline for entries to this year’s ADC Czech Creative Awards by one week. Creatives, agencies and studios have until 7 March 2025 to register their projects. “We want to give creatives… Continue reading THEME OF THE MONTH: SUSTAINABILITY
MAJOR U.S. MVPDS AGREE ON DEFINITIONS FOR KEY MULTISCREEN TV ADVERTISING TERMS
14. 2. 2025The agreement on terminology and how it is used will help simplify buying and selling of ads. At a time when major changes in the media landscape have transformed multiplatform advertising, a larger group of MVPDs have come together to offer some unified guidance on Multiscreen TV Advertising Terminology. The effort is important because commonly… Continue reading THEME OF THE MONTH: SUSTAINABILITY
THE LOVERS’ HOLIDAY IN THE THRALL OF COMMERCE AND CLICHÉS? THE TV ADS THAT CONVINCED US THAT ST. VALENTINE’S DAY IS NOT LOST YET
14. 2. 2025It is a tradition that 14 February of each year is dedicated to those in love. A frequent objection against St. Valentine’s Day celebrations is the excessive commercialisation. Ironically, marketers are often the ones demonstrating that Valentine´s Day does not have to be in that commercial way.
ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING
14. 2. 2025In today’s fast-paced digital landscape, Interest Targeting has been pioneered by Ads & Data. This involves leveraging behavioural and contextual data to serve the most relevant ads. This business case looks at how Ads & Data use this to advertise thereby enhancing campaign performance on their display and shortform platform. With the prospect of developing… Continue reading THEME OF THE MONTH: SUSTAINABILITY
THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS
14. 2. 2025Valentine’s Day sparks lots of creative energy in the advertising world. And why not? It’s a prime chance to showcase sweet gestures, heartfelt stories, and sometimes a humorous spin on romance. Over the years, campaigns have ranged from tear-jerking mini-movies to eye-catching stunts—sometimes bold, sometimes subtle, but always trying to channel the spirit of Cupid’s… Continue reading THEME OF THE MONTH: SUSTAINABILITY
THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS
14. 2. 2025Last autumn, FranceTV Publicité, M6 Publicité, and RMC BFM Ads, collaborated and partnered with Unlimitail, to launched TV Retail Connect, the first collaborative Retail Media Marketplace for Addressable TV (ATV) and HVOD in the country. Addressable TV has experienced noticeable growth in recent years in France, with impressions increasing by 41% since early 2024. With… Continue reading THEME OF THE MONTH: SUSTAINABILITY
KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET
13. 2. 2025Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, from Kantar’s Worldpanel division, covers Q4 2024. It was a period when 35% of new video on demand subscribers opted for paid ad-supported models, a substantial increase from 21% the year before, helped by the removal of some… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY EU: TV DOMINATES VIDEO IN EUROPE
12. 2. 2025TV still dominates video in Europe, but viewing time in key markets drops by 30 to 55mn over 5 years. Linear TV is pursuing a slow decline, both in terms of viewing time and revenue generated, in the most advanced media markets worldwide. In Western Europe, it is still nonetheless the largest audience driver for… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY USA: VALENTINE’S DAY 2025: CONSUMERS EXPECTED TO SPEND BILLIONS
11. 2. 2025U.S. consumers are projected to spend a record-breaking $27.5 billion for Valentine’s Day in 2025. Jewelry, a night out, and flowers top the list of most popular gifts. Retailers are anticipating a boost, especially with the holiday falling on a Friday this year. Valentine’s Day is just days away, and Americans are preparing to spend… Continue reading THEME OF THE MONTH: SUSTAINABILITY
SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX
11. 2. 2025The Eagles knocked off the Chiefs and Fox set a record for viewership. On Monday, Fox reported that Super Bowl 59 was watched by an average of 126 million viewers. Those numbers come from Fox’s projections, including Nielsen’s quick national stats and Tubi/NFL’s first-page analysis. Fox updated its Super Bowl viewership numbers on Tuesday, announcing that… Continue reading THEME OF THE MONTH: SUSTAINABILITY
WHO ‘WON’ THE ADVERTISING SUPER BOWL? IT DEPENDS
10. 2. 2025Budweiser, Lay’s, T-Mobile and Nike could all claim to have “won” the advertising Super Bowl – depending on who you ask and what was being measured. These were winning brands according to some Monday morning post-game analyses. The Super Bowl is a blue-chip advertising occasion as brands can reach what is far and away the… Continue reading THEME OF THE MONTH: SUSTAINABILITY
OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST
10. 2. 2025In the games and toys segment, Lego was the largest advertiser last year. The Lego brand was the largest advertiser in the games and toys segment last year, investing over 485 million crowns in advertising, according to list prices. It was followed closely by Bamboo and Spin Master. This is according to the advertising monitoring… Continue reading THEME OF THE MONTH: SUSTAINABILITY
