Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
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MORE ARTICLES ABOUT THIS TOPIC
ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY
24. 3. 2025The ADC Czech Creative Awards has received a total of 270 entries this year. The entries can now be viewed in the gallery. This year’s 32nd edition of the local creativity competition in commercial communication ADC Czech Creative Awards has published the entries. A total of 270 creative works have been submitted, of which 172… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES
20. 3. 2025Investment in TV advertising makes performance media spend go further, according to a new study by GroupM. Analysis of 14 brands with a combined spend of £283m revealed an average uplift of 15.4% in tracked paid social media performance when advertisers concurrently ran “significant weights” of TV advertising. The study also found double-digit uplifts in brand… Continue reading THEME OF THE MONTH: SUSTAINABILITY
LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS
18. 3. 2025The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis. Quality advertising that can reach its audience not only works with creative experiences that are deeply etched in the memory, but is empathetic enough to evoke a feeling… Continue reading THEME OF THE MONTH: SUSTAINABILITY
THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS
15. 3. 2025From Pepsi’s collab with Britney Spears to Bud’s ‘Wassup?’ ADWEEK selects 25 of the best Big Game commercials since 2000. Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and… Continue reading THEME OF THE MONTH: SUSTAINABILITY
WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS
12. 3. 2025Positive male portrayal delivers strong ad effectiveness, according to data from Ipsos. The GEM Index The research firm regularly measures people’s responses to gender portrayal in ads, which feed into its gender equality measure index (GEMTM Index). An analysis of the GEMTM scores from more than 2,000 ads featuring men or boys indicated that those… Continue reading THEME OF THE MONTH: SUSTAINABILITY
WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT
11. 3. 2025EDO report reveals a surge in women’s sports viewership in 2024 fueled ad growth. Women’s sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women’s sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women’s… Continue reading THEME OF THE MONTH: SUSTAINABILITY
GOLDEN DRUM OPENS APPLICATIONS, DEADLINE IS 22 AUGUST
10. 3. 2025The Golden Drum Festival is now accepting applications. Projects that took place between August 22, 2024 and August 22, 2025 are eligible to apply. The Golden Drum Creative Festival is now opening applications. Agencies, clients and creatives can submit them until August 22. The announcement will take place on 13-14 October, traditionally in the Slovenian… Continue reading THEME OF THE MONTH: SUSTAINABILITY
INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS
9. 3. 2025Brands and organisations are using the celebration of International Women’s Day to draw attention to the problems women still face. Action is needed, they say. The theme of this year’s International Women’s Day is summed up in the slogan “Accelerate Action”. Accelerating action for women’s equality is needed because, as the IWD points out, at… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS
7. 3. 2025Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience. Beyond the chart: Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data. But human oversight is… Continue reading THEME OF THE MONTH: SUSTAINABILITY
ONEPLAY FEATURES HES, ČECH AND OTHERS FROM VOYO AND O2 IN THE CAMPAIGN
7. 3. 2025The campaign features an elevator that takes viewers through the different floors of Oneplay’s entertainment and sports worlds. The marketing campaign for the launch of the Oneplay service kicked off on 25 February with a press conference and the unveiling of the first brand spot. It will continue in the next few phases. In total,… Continue reading THEME OF THE MONTH: SUSTAINABILITY
SEE HOW THE FILMING OF THE ONEPLAY CAMPAIGN – A JOINT PLATFORM OF TV NOVA AND O2
6. 3. 2025TV Nova and O2 launch Oneplay – a service combining TV and streaming. The campaign, symbolizing a journey into endless entertainment, started on 25 February with a press conference and the first spot. It will run a total of four spots and appear on TV, print, radio, online and outdoor. Oneplay will be officially launched… Continue reading THEME OF THE MONTH: SUSTAINABILITY
SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA
5. 3. 2025This year’s Super Bowl ads were noticeably less controversial than in the past, according to an analysis by Ipsos. The Super Bowl is probably the one time of year when many people tune in to commercials rather than switch them. Companies are keen to take advantage of this unique opportunity, which is why to raise… Continue reading THEME OF THE MONTH: SUSTAINABILITY