THEME OF THE MONTH: TELEVISION 2.0

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

In the TV business, we’ve become accustomed to a lot of acronyms and jargon. Just within the last few years we have been introduced to OTT, SVOD, AVOD, PVOD, FAST and various other iterations of what amounts to internet-delivered content that is either free to consumers or via subscription or one-off transaction.  But one less-buzzy… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

The main changes to the Audiovisual Act are the extension of support to TV and VOD productions, support for the gaming industry and a new mechanism for film incentives. The House of Representatives discussed the draft amendment to the Audiovisual Act in its third reading on Friday 25 October. It is expected to come into… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HOW DIFFERENT GENERATIONS WATCH TV

Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you’d expect. Before you assume no one watches TV anymore, let’s dive into the real viewing habits reshaping how generations consume content and… Continue reading THEME OF THE MONTH: TELEVISION 2.0

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia. According to the latest research results, 47 percent… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TELEVISION IS THE MOST IMPORTANT CHANNEL IN THE VIDEO UNIVERSE

At the Screenforce Day conference in Zurich earlier this summer, Screenforce Switzerland presented a new study Die Welt der Screens, which focused on the analysis of the devices and channels that viewers in Switzerland use to consume video content. The conclusions of the study are clear. The most used device for watching all TV content… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS

The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers. New data from Hub Entertainment Research found that two-thirds of TV viewers prefer watching ads if it saves on subscription costs. Over the past three years, the percentage of consumers expressing a preference for ad-supported subscriptions — if it saves… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows. Regular viewing of international (non-English language) TV shows and movies has increased by 24% since… Continue reading THEME OF THE MONTH: TELEVISION 2.0