THEME OF THE MONTH: TELEVISION 2.0

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here’s an overview of them. In early 2025, the Max streaming service is undergoing major visual changes to improve the user experience. One of the major new features is an updated navigation menu that moves content like… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA

Watchers use the app to decide who is the most “real”, thereby influencing the course of the game and the fate of individual participants. The streaming platform prima+ will include the daily reality show Starhouse from Monday 3 March. The edit will then be offered by the main channel Prima every Monday evening from 10… Continue reading THEME OF THE MONTH: TELEVISION 2.0

LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE

Despite the growth in digital video content viewership, linear TV is holding on as the main source for watching video content on the European continent. Linear TV remains the largest source of video content in Western Europe, despite a gradual decline in minutes watched. This is according to analysis of OTT & Video and TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET

Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, from Kantar’s Worldpanel division, covers Q4 2024. It was a period when 35% of new video on demand subscribers opted for paid ad-supported models, a substantial increase from 21% the year before, helped by the removal of some… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as “viewed.” The market shares of SVoD (Subscription-based VoD, i.e. subscription-based video services) in Q4 2024… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content. Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option over a more expensive, ad-free offering,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today. The figures – which are taken from Kantar’s latest Entertainment on Demand study – analyse the British video-on-demand market during Q4. The study also found that ad tiers… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into — 3.9 average apps per U.S. home in third-quarter 2024, according to TVision. This is down from an average 4.2 apps in 2023. This deepens other analysis that sees the streaming market maturing and/or… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months. The prima+ service, which is operated by the Prima group, will appear on the Vodafone TV offer as a three-month gift for those customers who have subscribed to Voyo. MediaGuru.cz confirmed this to TV Prima. As… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls. The reason why some foreign services eventually decided not to enter the Czech market in the past was not only the possible possession… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL

The basic subscription to Voyo will increase by two euros per month in Slovakia. The price of Voyo subscriptions is also expected to increase in the Czech Republic. The streaming service Voyo is to change the price of the standard subscription for new customers to €7.99 (approx. CZK 200) in Slovakia from 20 January 2025.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming. With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s semiannual “TV Advertising: Fact vs. Fiction” survey indicates most consumers prefer to watch TV ads… Continue reading THEME OF THE MONTH: TELEVISION 2.0