World-renowned marketing expert Professor Byron Sharp says brands must target the entire market if they want to grow. Mass media is critical to marketing success. And there is no more mass media than television. Its reach is unsurpassed by any other media type – after all, there are nearly 7 million viewers in front of a screen every day, and television reaches 95% of the TV population on a monthly basis.
Viewers also pay much more attention to ads on TV than they do to ads on social media. And thus, TV has a major impact on sales. Television is also essential for online brands and e-commerce sites these days. Even with a lower budget, the investment pays off for small brands. Because with TV, you clearly know what you’re getting – mass impact, attention, brand recall and higher sales. So TV helps brands score and achieve their goals.
And because good scores belong with sports, ScreenVoice MAGAZINE writes this month about the Super Bowl, the most anticipated sporting event in America. The commercials aired during the final intermission are the most expensive and also the most anticipated. Find out what makes Super Bowl advertising special and which brands have managed to creatively enhance the sporting event with their commercials.
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