Valentine’s Day is just days away, and Americans are preparing to spend big. From classic gifts like flowers and chocolates to extravagant nights out, consumer spending for the holiday is projected to hit a record-breaking $27.5 billion, according to the National Retail Federation (NRF). That amounts to an average of $188.81 per person, up significantly from last year. While romantic partners remain the main focus, the NRF survey found that Americans are also spending on friends, colleagues, and even pets.
Where the money is going?
Valentine’s Day spending will be spread across several popular categories:
- Jewelry ($6.5 billion): A top choice for many, with 22% of consumers planning to gift jewelry.
- Dining out ($5.4 billion): Restaurants are expecting a surge in reservations, especially with the holiday falling on a Friday.
- Flowers ($2.9 billion): Bouquets of roses, lilies, and tulips remain a Valentine’s staple.
- Candy ($2.5 billion): Heart-shaped chocolates continue to dominate store shelves.
- Greeting cards ($1.4 billion): Over 145 million Valentine’s Day cards are exchanged each year.
Why this year’s Valentine’s Day is different
Retailers and restaurants are preparing for an even bigger boost this year compared to 2024. Last year, when Valentine’s Day fell on a Wednesday, restaurants saw a 77% increase in sales, according to Toast. With the holiday on a Friday this year, the expectation is for even greater demand.
Jewelry remains one of the biggest Valentine’s Day splurges, with retailers like Tiffany & Co., Kay Jewelers, and Blue Nile offering specialized collections for the occasion. Meanwhile, florists are ramping up operations, with online retailers like 1-800-Flowers seeing their busiest period of the year.
What’s trending for Valentine’s Day 2025?
Big picture view:
Consumers are also exploring non-traditional gifts, such as experience-based presents, personalized items, and even gifts for themselves. A survey from OpenTable found that 61% of single Americans are open to dining out for a first date on Valentine’s Day, while 51% said they might go on a double date.
For those looking for unique gift options, brands are offering creative alternatives—such as a new boozy peanut butter-flavored ice cream collaboration, aimed at those spending the holiday solo.
Valentine’s Day spending continues to rise, showing that Americans remain committed to celebrating love in all forms—whether with significant others, friends, or even pets. With consumer spending expected to hit an all-time high, retailers are gearing up for one of the busiest Valentine’s seasons yet.
Source: fox10phoenix.com
