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20/3 2024

IPA INSIGHT SUMMIT 2024

This new event will delve into the importance of insight, celebrate the contribution of the discipline to effective advertising, and provide plenty learnings and fresh perspectives.

Virtual tickets are also available.

Category: ARCHIVE

CONTRACTOR: IPAVíce informací

THEME OF THE MONTH

  • OLDER
    • ATTENTION
    • BACK TO SCHOOL
    • CREATIVITY
    • EFFICIENCY
    • EMOTIONS IN ADVERTISING
    • ENTERTAINMENT TV FORMATS
    • INNOVATIVE TV FORMATS
    • LOVE FOR TV
    • RECESSION
    • SUSTAINABILITY
    • TARGET GROUP 45+
    • TELEVISION 2.0
    • TRUSTWORTHINESS
    • TV CONNECTS
    • TV MAKES BRANDS FAMOUS
    • TV MAKES YOU WIN
    • TV MEASUREMENT
    • YOUNG TARGET GROUP
EMOTIONS IN ADVERTISING
30/1

WARC + MOST CONTAGIOUS
24/2

MIP LONDON
28/4

MARKETING FESTIVAL
9/6

NEM DUBROVNIK
6/11

FORUM MEDIA 2025
20/11

HBBTV SYMPOSIUM AND AWARDS 2025
21/11

THE WORLD TV DAY
1/1

THINKBOX: CRACKING CREATIVITY
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ABOUT SCREENVOICE

The ScreenVoice brand was created in 2021 in response to the dynamic evolution of the TV world, total video, marketing and advertising. The aim is to shield the activities of the Association of Commercial Television (AKTV) towards professionals working in advertising, media and marketing, as well as the public interested in media and marketing.

The www.ScreenVoice.cz website offers extensive materials related to the issues of (not only) television advertising, total video, ROI, efficiency, as well as a number of researches, case studies and inspiration neither from Czech Republic either from all around the world.

The website is operated by the Association of Commercial Television (AKTV).

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