AD AGE: CREATOR SUMMIT

Join Ad Age in person on April 4 as we bring together creators, brands and agencies to discuss how they are navigating the vast creator economy.

Even though influencer marketing has been around for decades, the channel is now more important than ever. The ubiquity of social media combined with pandemic boredom supercharged content creation, giving rise to a new generation of influencers. Now, the creator economy is booming, with influencer marketing spending in the U.S. forecasted to reach $4 billion this year.

The Ad Age Creator Summit is for creatives, strategists and marketing leads looking to make their social budgets more effective, attract new and emerging talent for partnerships and understand how to better connect with audiences.