ADDRESSABLE ADVERTISING VIA HBBTV

What does the current European HbbTV market look like? What are the challenges, trends and future of targeted advertising in the HbbTV environment?

The speakers will discuss the current market in Europe, deployments, challenges and prospects with a focus on the HbbTV Targeted Advertising (HbbTV-TA) specification.

Agenda
– Going after eyeballs and advertising budgets migrating from broadcast to digital
– Notable HbbTV targeted advertising initiatives
– Targeted advertising market perspectives across Europe
– The challenges when implementing dynamic ad substitution in linear TV for broadcasters and manufacturers (CEMs)
– The benefits of HbbTV-TA
– ATVI’s approach to establish a harmonised technical reach for broadcasters and CEMs across Europe
– TEMI/StreamEvent TA Generator: A short introduction to real-world target advertising synchronisation
– The latest developments in Italy
– Q&A

Speakers
Ophélie Boucaud, Principal Analyst, Dataxis
Peter Neumann, CTO, Addressable TV Initiative (RTL/ProSiebenSat.1)
Johannes Schmid, General Manager, MIT-xperts
Andrea Conte, Director Product Development & Data, Publitalia ’80/Mediaset

Moderator
Jörn Krieger, Freelance Journalist