Publishers have perfected their pitches on how well they know their audience. But that doesn’t mean the coming year with Google’s deprecation of third-party cookies will be without road bumps. Media companies need to make difficult decisions about audience targeting strategies, identifier solutions, where to invest and who to partner with.
Join Adweek at Publishing Week, Oct. 18–19, to hear publishing leaders, media companies and big-name brands share their perspectives on how to leverage alternative identifiers, capitalize on the audio evolution and prepare for life after the cookie.
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