In a complex media world it becomes essential to know the value of each contact. Internationally, the metric ‘Attention’ gains traction as a measure to understand the differences.
VIA has asked Amplified Intelligence, world authority on attention research, to investigate advertising on video in Belgium. The first phase of this study, with a focus on BVOD versus YouTube on mobile is now available.
Recently CIM has given acces to the new Total Video Advertising planner (ToVA). With this tool we can now design a global picture of TV, BVOD en YouTube in Belgium.
What are the first learnings, and how can the metric ‘Attention’ contribute to a better interpretation of the outcomes ?
The webinar will be in English.
Program:
1) Introduction by Wilfried Celis, President VIA.
2) Attention – Phase 1 of the Belgian study, by Karen Nelson-Field, CEO of Amplified Intelligence
3) The ideal video plan – the vision of VIA (speakers to be confirmed)
CONTRACTOR: VIAVíce informací
