BRANDWEEK USA

It’s time to break free from all of the old mantras of brand building. In an era of near-constant upheaval, what’s working and what should we let go? Where do we push forward and where do we tear down?

At this year’s foremost brand-strategy conference, Brandweek will convene the marketing leaders of today and tomorrow to drill down on the business of brands: the personalities, products, services and concepts that distinguish one company from another. We’ll unpack case studies that examine the challenges, the opportunities and the value of brands and their force in driving communities of common values, cultural shifts, and, ultimately, business growth.

Set against the vibrant backdrop of the desert, you’ll embark on a four-day journey of discovery that will equip you with the insights, inspiration and connections with industry and cultural power players to drive brand, personal and professional growth.