Building brand love has never been more important. In an intensely competitive market brands must actively seek out opportunities to establish 1:1 consumer connections that feel relevant and personal. The answer can be the venerable loyalty program, but post-pandemic they have a vastly different purpose and an entirely different viewpoint.
In this webcast, consumer engagement platform Fetch and General Mills, will explore how using incentivized offers provides impressive gains as central to your loyalty program. You’ll learn how General Mills built up its Good Rewards club, how it reached a million members and how it engaged with consumers with personalized, digital-first experiences and rewards that best meet their needs.
Other takeaways will include:
- How to optimize loyalty programs most effectively to meet the needs of customers.
- Why a holistic understanding of consumer behavior enables teams to act on insights quickly and effectively.
- The ways that engaging with consumers in the strongest way possible drives long-term value.
- This webcast will demonstrate the impressive bottom-line impact of providing consumers access to free rewards with every purchase they make.
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