The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?
Join Jessie Haase, senior customer success manager at MNTN, who will walk through an ideal campaign approach, from how to set appropriate performance goals to building audience strategies to make the most of surging viewership. You’ll find out:
- How to set goals for your campaigns that align with your business initiatives
- Ways to utilize audience targeting to spread your message among the growing CTV viewership
- Strategies to make the most of CTV’s digital roots and the extensive reporting it provides
CONTRACTOR: ADWEEKVíce informací
