Almost overnight, connected TV evolved again. Several streaming services have merged and consolidated, all of the major services have expanded their libraries with must-see-(C)TV, and everyone’s embracing ads—even Netflix. Now every streaming service is ready to be a fully measurable, targetable ad platform for brands.
Next year is poised to usher in a new era of TV, and aAdvertisers who don’t take full advantage of CTV will be at a competitive disadvantage. But there’s no need to stress. In this webcast, you’ll gain insights for navigating the changing CTV landscape ahead.
You will learn:
- The top CTV strategies to implement into next year’s plans.
- The potential strengths and pitfalls of the streaming services’ new offerings.
- Where targetable and measurable TV is heading in 2023 and beyond.
If you are unable to attend the live event, please continue to register for this webcast to be able to watch the on-demand webcast recording at your convenience.
Category: ARCHIVECONTRACTOR: AdAgeVíce informací
