Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance.
Given that emotions drive our decisions, as marketers it’s critical we understand how to appeal to consumers’ innate intelligence in advertising in order to drive action.
Join us July 20 as Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.
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