The Advertising Association, the IPA and ISBA will hold their annual industry summit on 25 January at the Odeon Luxe Leicester Square in central London.
LEAD 2023 will build on the legacy of the AA’s flagship event, which has run since 2012, and the success of RESET 2021 and RENEW 2022, held during the pandemic.
The event will address how the advertising industry, working together across brands, agencies, media and tech companies, can best help the UK achieve economic and social recovery from the pandemic, work alongside the new government and tackle the many challenges facing the entire industry. The half-day summit will be delivered in-person and online with a packed agenda, bringing together leaders from across the political, business and advertising spheres.
A stellar speaker line-up will be led by the three Presidents of the organising associations – the Advertising Association’s Alessandra Bellini, the IPA’s Julian Douglas, and ISBA’s Margaret Jobling.
The summit will review the regulatory pressures on the industry and tackle key themes as the associations examine how the industry can be match-fit for the challenges emerging for the second quarter of the 21st century, including:
- How to build an advertising workforce to meet the changing demands of the 21st century
- How to make advertising even more effective and efficient
- How creativity can be an accelerator for growth
Full programme coming soon.
CONTRACTOR: IPAVíce informací
