Modern marketers understand balancing efficient short-term activities with effective longer-term brand performance is key – the question is how, and understanding where AI can add fresh value.
Join Kantar and guest experts from giffgaff, TSB Bank and the IPA (Institute for Practitioners in Advertising) and for a one-hour session that takes you from insight to action.
Featuring real-life examples, lively debate unpacking the learnings from our groundbreaking ‘Language of Effectiveness’ and ‘Econometrics and the C-Suite’ reports, as well as previews of new Kantar industry-leading AI, we’ll equip you to supercharge your marketing effectiveness.
Find out how to:
- Use digital better to supercharge your brand growth
- Avoid optimising your brand into oblivion: balancing the short and long-term in practice
- Deliver effectiveness, not just efficiency – sales, clicks and CPA are only half the story
- Use AI to supercharge performance & integrate creative assessment into media mix optimisation
- Build a culture of effectiveness excellence
Don’t miss out. Save your spot now.
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