We know that the award-winning ads in Kantar’s Creative Effectiveness Awards have made real connections with consumers. How? Because they are judged by consumers. These are the only awards assessed this way, which means we can evaluate what is really hitting home.
Our Creative Effectiveness Awards were launched five years ago, so we want to make this year a little more special. In this edition, for the first time, we award a new category of ads evaluated by LINK AI, our AI ad testing solution. And we look across the wide spectrum of ads that have won in 2024, as well as also some of the features of winning ads from previous years.
Do you know how to predispose more people to connect with your brand? Kantar’s Creative Effectiveness Awards winners break through to make that connection, with a 14% higher use of prominent music, 10% more emotional messaging, and more.
Join our webinar on Thursday 25 April to discover the latest winners from all the ads researched at Kantar in 2023 and learn how your brand can make powerful and effective creative consumer connections.
Category: ARCHIVECONTRACTOR: KantarVíce informací
