MEDIA meets SPORTS focuses on the relationship between sport and media and highlights the importance of the segment for technological trends, content and social development.
For many media, sport is a guarantee of interest and high ratings. In order to establish themselves in this area and to retain the attention of fans and advertising customers, there is also a lot of investment in innovation. Technology is not only changing the way sports are competed, but also has great potential for brand image and community building.
Social debates also play a big role in sport, be it on the topics of sustainability , diversity etc. These topics are also relevant to the media industry and help to positively shape the way forward.
MEDIA meets SPORTS explores what both sectors can learn from each other, presents current developments, best cases and brings new initiatives.
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