METRICS THAT MATTER: A CANADIAN BRAND LIFT STUDY

TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, thinkTV tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial.