RITSON ON RECESSION” WEBINAR

A guide for how brands can survive – even thrive – in tough times.

Storm clouds continue to gather over the global economy. With the latest quarterly UK GDP figures due to be released on November 11 and the US and other parts of the world also bracing for a recession, System1 invites you to a webinar that dives into how brands can navigate tough times.

However, tough times also bring opportunity.  As the late great F1 driver Ayrton Senna once said, ‘You cannot overtake 15 cars in sunny weather…but you can when it’s raining.’

In possibly the most comprehensive study of recession, Nitin Nohria found that 9% of companies come out of a recession in better shape than they went in.

Join Professor Mark Ritson, brand consultant and creator of the Mini MBA in Marketing, and System1 Chief Customer Officer Jon Evans as they discuss ways to give your brand the best possible chance of being among the 9% that thrive following the recession. Orlando Wood, author of IPA best-selling books Lemon and Look out, will bring his creative expertise to the discussion.

Register today to access the live presentation and a recording of the session.

Friday, November 11th, 9 am (USA EST)/2 pm (UK GMT)