What drives marketing effectiveness in Canada?
In Partnership with Environics Analytics, Globe and Mail Media Group, LinkedIn and ThinkTV.
Join effectiveness guru, Peter Field, and the Institute of Canadian Agencies (ICA) as we unpack the latest data gathered through the Effie Awards Canada. Based on 2021 and 2022 entries, we look at business context, campaign objectives, media budget and media channels as well as campaign effectiveness measures. The analysis essentially examines how inputs affect outcomes.
Peter will present his latest findings, which will be made available in the ICA’s new report The Alchemy of Effectiveness: A Focus on Canada. Brand profit growth, short-term sales response, long-term share growth, reversal of sales decline, customer retention, and new customer acquisition are all uncovered.
Join us if you are interested in making marketing and media spend $$$s work harder in Canada.
CONTRACTOR: thinkTV¨
Řečník: Peter FieldVíce informací
