Connected TVs are disrupting the traditional use of TV sets and offering unique opportunities for advertisers to better target their audience and for publishers to increase their revenues. CTV advertising is already the best way to offer targeted ads on the big screen and is already used by global brands. As the connected screens market is booming, the targeted advertising opportunities seem endless. This change will involve all stakeholders: AVOD and BVOD, SVOD platforms with hybrid advertising offers, content aggregators, FAST channels…
This webinar will analyze the trends and players involved in this shift and will share Dataxis insights on the future of CTV advertising.
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