In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
Each year ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and EBU (European Broadcaster Union) join forces with various industry actors (see full list of partners here) to promote World Television Day widely across the globe, with a focus on a specific topic such as the trustworthiness or premium content which television provides.
The promotion is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes.
The member sales houses of egta are each year encouraged to organise creative events around this special day. Examples from previous years include topical TV shows, specialised ad breaks, the launch of a new TV channel, brand activations for media agencies, and many more.
Category: ARCHIVECONTRACTOR: AKTV, The Global TV GroupVíce informací
