MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads.
In this session, you will learn how MarketCast applied its innovative Smart TV measurement and marketing attribution solutions to connect the dots between audiences exposed to the financial brand’s CTV ads and those who converted through its Web site.
The results show the power of CTV to deliver a younger demographic in a highly competitive financial services category, with demonstrable lift among those younger audiences who saw the ads versus those who didn’t.
- Tom Weiss, Chief Data Scientist, MarketCast
- Giles Cottle, VP, Data Science Services, MarketCast
- Benjamin Vandegrift, VP, Measurement Solutions, VAB
Category: ARCHIVE
CONTRACTOR: VABVíce informací
