Připojte se na virtuální webinář zdarma, která zkoumá, co se děje v oblasti mediálního měření a jak daleko jsme na cestě k přijetí nových měn. Dozvíte se nejen o novinkách v oblasti streamování, ale také o tom, proč je pozornost důležitou metrikou dneška.
Program:
Session 1: 12 p.m. – 12:35 p.m. ET – The new streaming landscape: With Netflix and Disney Plus introducing ad supported offerings, the streaming inventory landscape has transformed. This panel will gather experts to discuss how this will impact investment strategies ahead of the upfronts.
Session 2: 12:40 p.m. – 1:15 p.m. ET – The race to find TV’s new currency: With Nielsen’s MRC accreditation still revoked, which measurement providers are coming to the forefront during this year’s upfront? Media companies work with a growing list of measurement providers now, increasing fragmentation. How can they compare performance across different channels and formats? How far away are we from true omnichannel measurement?
Session 3: 1:20 p.m. – 1:55 p.m. ET – All eyes on attention: On this panel, experts will discuss how attention measurement, a popular alternative metric, has evolved and progressed ahead of this year’s upfront. Many agencies are talking about attention, but how are brands actually applying it to their investment strategies? Where will attention measurement fit in this year’s upfront conversation?
Kategorie: ARCHIV UDÁLOSTÍ
POŘADATEL: CampaignVíce informací
